How Do I Get Sitelinks Under My Google Search Result?
Understand how Google chooses sitelinks and improve page hierarchy, labels and internal links without buying guarantees or hiding useful pages.
Part of our guide: Website SEO: A Beginner’s Guide for Small Businesses
Sitelinks are additional links Google may display beneath a search result. They can help someone jump directly to a useful page, but you cannot simply switch them on for an ordinary business website.
Google’s sitelinks guidance says selection is automated. It recommends useful page titles and headings, a logical structure and relevant internal links. A clean site is worth building for visitors whether or not a particular result receives sitelinks.
Start with the customer destinations
List the pages customers most often need after recognising your business: a core service, contact details, opening information or a specific booking route.
Then ask whether each destination has a clear purpose. “More”, “Information” and “Discover” tell a visitor little when seen away from the homepage design.
For a fictional cleaning company, “Office cleaning”, “End-of-tenancy cleaning” and “Contact” identify distinct tasks. Three pages all called “Our services” create uncertainty even if their layouts differ.
Check the navigation before adding more pages
Open the website as a first-time visitor. Can you reach the important destinations through understandable navigation? Are the same labels used consistently on desktop and mobile?
The website navigation guide explains the broader structure. A missing navigation link can be more important than creating another article around the same keyword.
Do not manufacture pages solely to occupy extra search-result space. Each page should have a useful independent job.
Review a small set of signals together
Use this practical audit:
| Item | Useful question |
|---|---|
| Page purpose | What specific task does this page serve? |
| Page title | Would its meaning survive outside the website? |
| Main heading | Does it identify the actual content? |
| Incoming links | Which relevant pages lead here? |
| Duplicates | Is another URL doing effectively the same job? |
The table is a proposed review tool, not a list of guaranteed sitelink factors or their weights.
Our internal-linking guide helps connect genuine next steps. Link naturally from relevant content rather than repeating every important destination in every paragraph.
Handle an unwanted sitelink carefully
First determine whether the destination is actually wrong. A useful page can receive an awkward label because its own title or headings are unclear.
If the page is obsolete, decide whether it should be updated, merged or removed using the old-page review guide. Preserve legitimate customer routes when changing anything.
Do not add noindex to a valuable service page merely to hide it from one result layout. That instruction concerns inclusion in search, not just the appearance of one extra link. Understand noindex and crawl controls before using them.
Avoid guaranteed sitelink packages
A supplier can improve architecture, metadata and accessibility. They cannot honestly promise that Google will display a fixed set of organic sitelinks for every query.
Ask what concrete website changes are included and how their quality will be checked. A package described only as “six sitelinks guaranteed” is not a useful specification.
The same caution applies to installing another SEO plugin. Software can help produce metadata, but it does not decide Google’s result layout.
Measure the useful outcome
Keep a dated record of any observed search change, but also test whether customers can find services and contact the business more easily.
The small-business SEO guide covers the wider work. Keep destinations clear, content helpful and enquiry routes working whether or not Google displays sitelinks.
Thinking about your own rebuild?
Tell us about your business, your current website and what you would like to improve. We will help you work out the next step.
