Website brief worksheet

Agree the customer, outcome, scope and responsibilities before asking a supplier to propose a website.

Use this before requesting a quote or commissioning a redesign. Complete it with the people who handle enquiries and approve content. Leave unknowns visible so the supplier can help resolve them.

How to use it

Choose one primary customer task and describe the current problem with evidence.
Separate required launch features from later ideas. Name the content and approval owners.
Give every supplier the same version, including exclusions and unresolved questions.

A completed example

This example is fictional and illustrates decisions to record. It is not a client case study or a claim about results.

On a narrow screen, scroll across the table to read every column.

Decision	Illustrative entry	How to verify
Audience and outcome	A fictional garden-maintenance business wants suitable customers to request a site visit.	Ask the owner which properties and areas the team actually serves.
Current problem	The service page does not explain the coverage boundary.	Record the page and the question customers repeatedly ask.
Launch scope	Home, two service pages, approved project examples, about and contact. No booking or payments.	Agree the page list and test the enquiry journey.
Success check	Visitors can identify coverage, understand the service and send an enquiry that reaches the team.	Use a customer task test and verify form receipt.
Ownership	Business approves facts and supplies project permissions; supplier prepares layouts and implementation.	Name the individuals and approval dates in the real brief.

Your worksheet

Edit the fields below, then copy or print your completed version. Edits stay in this tab and are not sent to AfterWorks or saved after you leave. The download is always the blank template. Keep passwords and personal customer information out.

Download blank worksheet

Editable website brief worksheet

Website brief worksheet

Complete one record per page, URL, task or supplier where appropriate.
Keep passwords and personal customer information out of this worksheet.

Business and contact:

Audience and service area:

Primary customer task:

Current problem and evidence:

Required pages:

Required functions and integrations:

Content and asset owners:

Editing and maintenance needs:

Domain, email and hosting responsibilities (no passwords):

Migration and existing URLs to preserve:

Accessibility and customer journey requirements:

Budget assumptions, VAT and ongoing costs:

Target date and dependencies:

Approval owner and success checks:

Explicit exclusions:

Unresolved questions:

Completion checks
[ ] The business facts are approved, not inferred.
[ ] Required features and later ideas are separate.
[ ] Every access request will use a secure handover, not this worksheet.
[ ] The supplier can explain what is included and what remains uncertain.

Guidance: https://afterworks.space/resources/website-brief/

Website brief worksheet

Complete one record per page, URL, task or supplier where appropriate.
Keep passwords and personal customer information out of this worksheet.

Business and contact:

Audience and service area:

Primary customer task:

Current problem and evidence:

Required pages:

Required functions and integrations:

Content and asset owners:

Editing and maintenance needs:

Domain, email and hosting responsibilities (no passwords):

Migration and existing URLs to preserve:

Accessibility and customer journey requirements:

Budget assumptions, VAT and ongoing costs:

Target date and dependencies:

Approval owner and success checks:

Explicit exclusions:

Unresolved questions:


Completion checks
[ ] The business facts are approved, not inferred.
[ ] Required features and later ideas are separate.
[ ] Every access request will use a secure handover, not this worksheet.
[ ] The supplier can explain what is included and what remains uncertain.

Guidance: https://afterworks.space/resources/website-brief/

Before you call it complete

The business facts are approved, not inferred.
Required features and later ideas are separate.
Every access request will use a secure handover, not this worksheet.
The supplier can explain what is included and what remains uncertain.

Read the supporting guides

Explore the other planning worksheets or ask AfterWorks about your website.