Website content inventory

Record which pages to keep, improve, combine or retire, with evidence and an owner for each decision.

Use this before a rebuild or content review. Include pages outside navigation and useful downloads. Record performance evidence where available; a quiet page may still serve an important customer task.

How to use it

List existing URLs and their purpose before deciding which pages should move.
Check accuracy, permissions, customer usefulness and available search or enquiry evidence.
Choose an action, owner and destination. Keep undecided rows open until the evidence is sufficient.

A completed example

This example is fictional and illustrates decisions to record. It is not a client case study or a claim about results.

On a narrow screen, scroll across the table to read every column.

Existing URL and purpose	Evidence	Decision	Owner and next check
/services/garden-care/ — ongoing maintenance	The service remains offered; coverage text is outdated.	Improve at the same URL.	Service owner approves the coverage before launch.
/services/lawn-care/ — overlaps maintenance page	Scope may be distinct; query and enquiry evidence not yet reviewed.	Undecided; do not merge automatically.	Content owner checks the different customer tasks.
/news/old-offer/ — expired promotion	Offer is no longer available; no equivalent replacement identified.	Review retirement and an appropriate not-found response.	Owner checks incoming links and retention needs first.

Your worksheet

Edit the fields below, then copy or print your completed version. Edits stay in this tab and are not sent to AfterWorks or saved after you leave. The download is always the blank template. Keep passwords and personal customer information out.

Download blank worksheet

Editable website content inventory

Website content inventory

Complete one record per page, URL, task or supplier where appropriate.
Keep passwords and personal customer information out of this worksheet.

Review owner and date:

URL or asset:

Page purpose and intended customer:

Current facts and accuracy check:

Useful search, enquiry or customer evidence:

Permissions and source assets checked:

Decision: keep / improve / combine / retire / undecided:

Reason for the decision:

Proposed destination URL (if relevant):

Content owner and approver:

Dependencies and unresolved questions:

Due date:

Verification after the change:


Completion checks
[ ] Every action has a reason beyond age or low traffic.
[ ] A distinct customer task has not been removed accidentally.
[ ] Permission checks and URL decisions are recorded separately.
[ ] Moved pages have a relevant destination and a corresponding redirect-map entry.

Guidance: https://afterworks.space/resources/content-inventory/

Before you call it complete

Every action has a reason beyond age or low traffic.
A distinct customer task has not been removed accidentally.
Permission checks and URL decisions are recorded separately.
Moved pages have a relevant destination and a corresponding redirect-map entry.

Read the supporting guides

Explore the other planning worksheets or ask AfterWorks about your website.